.png?width=1200&height=628&name=Landing%20Page%20(3).png "Live Webinar | Partner Journey Excellence: Navigating the Path from Onboarding to Growing Sustainable Partnerships")
Navigating the Path from Onboarding to Growing Sustainable Partnerships
Creating excellence in the partner journey is crucial while navigating through the various stages of partnership development, in order to create a thriving and successful partner ecosystem. However, building successful partnerships is not a one-time event, but an ongoing process that entails multiple stages. By investing continuous efforts in the partner journey from onboarding, nurturing, to growth, you can foster lasting and mutually beneficial partnerships that stand the test of time.
Panel Discussion:
- Striking the Optimal Balance: Recruiting New vs. Nurturing Existing Partners for Sustainable Growth
- Partner Onboarding: Navigating the Path to First Revenue and Beyond
- Partner-Led Growth: Marketing, Lead Generation, and Customer Acquisition
- Ascending Partnerships: Advancing Through Competence and Unleashing New Value Streams
- Key Takeaways
- Audience Q&A
Join Channel Mechanics as we explore each stage of the partner journey and hear insights from a panel of channel leaders and partnering experts, including Jennifer Judy from HP, Penny Byron from Bridge Partners, and Channel Mechanics CEO, Kenneth Fox. Moderated by Margaret Adam, discover how they optimize each of the partner journey stages, leverage technology and automation to enhance the partner experience, and the best practices they have identified along the way.
Panel Speakers | Partner Journey Excellence
.jpg "Jennifer Judy, Senior Director, Global Partner Experience (Hybrid Work Solutions & Peripherals) at HP")
Jennifer Judy: Senior Director, Global Partner Experience (Hybrid Work Solutions & Peripherals) at HP
Jennifer Judy's career is characterized by a remarkable journey of accomplishments, leadership, and dedication within the realm of channel management. Drawing from two decades of experience, she possesses an unwavering passion and dedication to achieving excellence in channel-related matters. Currently, she leads the global HP | Poly partner experience. Here, Jennifer has made it her mission to transform the partner experience by creating an organization that is easy to do business with, promotes partner self-sufficiency, and fosters an environment to enable partner profitability.
Jennifer's achievements extend to leadership roles in channel programs and experiences at Ruckus Networks, Brocade, Avaya/Nortel, and CommScope. Her accolades include being names Channel Chief for three consecutive years (2021-2023), winning the CRN Women of the Channel award six times (2018-2023), and earning a spot on the list of "100 People You Don't Know but Should."
.jpg "Penny Byron: Principal Consultant, Partner GTM at Bridge Partners")
Penny Byron: Principal Consultant, Partner GTM at Bridge Partners
Penny Byron is an industry recognized channel expert and thought leader, with expertise in building successful Partner GTM, Demand Generation and Revenue Growth Strategies. She is also the founder of two successful start-ups with a long history of senior marketing roles and consulting services for marker leaders like Cisco Systems, Adobe, Check Point, Juniper, Gitlab, and Extreme Networks.
As the Principal Consultant and Subject Matter Expert for the Partner GTM practice at Bridge Partners, Penny has a deep awareness of current partner channel industry dynamics, business drivers, and functional best practices. She works with industry leaders and the cloud and SaaS innovators who are defining tomorrow's marketplace, to grow revenue, activate channels, accelerate pipeline and create value.
.jpg "Kenneth Fox, CEO at Channel Mechanics")
Kenneth Fox: CEO at Channel Mechanics
Kenneth is CEO of Channel Mechanics, a globally recognized leader of channel program automation software, utilized by some of the world's largest vendors to automate the delivery of their partner programs. With a career spanning over 20 years in the ICT sector, Kenneth is an industry leader with extensive channel, technology, and sales experience. Previously, he has held leadership positions at Nortel, Avaya, APC, and IBM. He is recognized as a leader in implementing large-scale channel, technology, and business transformation projects.
Moderated By:
Margaret Adam: Head of Product Marketing at Channel Mechanics
Margaret is Head of Product Marketing at Channel Mechanics. Margaret is a renowned industry expert with extensive knowledge of partner ecosystems and go-to-market strategy. With 25 years experience spanning vendor, distributor, and partner domains, she comes to us from Salesforce, where she held senior roles in partner and industry marketing. Prior to that, she was an award-winning industry analyst for IDC in Europe, focused on GTM, ecosystem and partnering strategies.
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