What You Will Learn
Strategies to Support a Successful MDF Program
Methods to Optimize MDF Investment
Automation's Impact on Ease of Doing Business for Partners
How to Deliver Measurable ROI
Key Takeaways
Audience Q&A
Are you unlocking the full potential of your Market Development Funds in 2024? An MDF Program is now a core requirement in supporting partners to create awareness and generate demand for your brand in a competitive marketplace.
However, merely providing funds does not guarantee partners will be successful in creating awareness and generating demand for your market offerings. In this webinar, we will explore strategies to ensure a successful MDF program and discuss why measuring the ROI of your MDF program is no longer just a nice to have.
Our panelists will be discussing key attributes of a successful MDF program and why automation is seen as a key component to ensure ease of doing business with partners along with measuring and reporting the ROI of MDF.
Learn From Channel Leaders
Tune into our panelists for a discussion about how they've created winning strategies.
Julia Scully
Head of Global Channel Sales
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.png?width=200&height=200&name=Jessica%20Kottcamp%2c%20Zendesk%20(1).png "Jessica Kottcamp, Zendesk (1)")
Jessica Kottcamp
Sr. Director, Global Partner Marketing
Jillian Curtis
Channel Program Manager
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Margaret Adam
Head of Product Marketing
Julia Scully
Head of Global Channel Sales, ControlUp
Julia Scully leads the ControlUp Drive DX partner program, working with partners to enhance customer experiences and accelerate ControlUp DEX adoption.
She brings over a decade of invaluable experience from her 13-year tenure at Citrix, where she demonstrated exceptional prowess in spearheading inside sales and channel teams. Her contributions were instrumental in the development of robust partner playbooks and programs, resulting in an impressive 50% growth in channel contribution and sales within the commercial space.
Her strategic vision and hands-on approach were pivotal in achieving these remarkable milestones.
Jillian Curtis
Channel Program Manager, Trellix
Jillian Curtis is the Channel Program Manager at Trellix. She is responsible for the creation and execution of incentive programs including Market Development Funds, Rebates and Sales Incentives. Her main goal is to maximize Partner returns and support company sales goals.
Jillian is genuine, approachable, and transparent, always pushing to fully understand needs to effectively provide output. These attributes transfer to her personal life where she enjoys live-music, visiting National Parks and hosting friends and family.
Jessica Kottcamp
Sr. Director, Global Partner Marketing, Zendesk
As the Senior Director of Global Partner Marketing at Zendesk, Jessica leads a dedicated team to drive growth and expand partner expertise. Her diverse skill set includes co-marketing, demand generation, content development, and team coaching.
With prior experience at Salesforce and Oracle, she brings a unique perspective to partner marketing, always aiming to amplify partners through shared customer success.
Moderated by
Margaret Adam
Head of Product Marketing, Channel Mechanics
Margaret is the Head of Product Marketing at Channel Mechanics. Margaret is a renowned industry expert with extensive knowledge of partner ecosystems and go-to-market strategy.
With 25 years of experience spanning vendor, distributor, and partner domains, she comes to us from Salesforce, where she held senior roles in partner and industry marketing.
Prior to that, she was an award-winning industry analyst for IDC in Europe, focused on GTM, ecosystem and partnering strategies.